Here are some things you need to pay attention to if you want to start take investment in an ornamental plant business so that you can get maximum profit.
1. Carefully Choose Types of Ornamental Plants
The first step to consider when you want to start an ornamental plant business is to choose what plants to sell.
There are quite a number of choices of plant types that can you cultivate easily, even for those of you who are still beginners.
Usually, there are two types of ornamental plants that can be chosen for business, namely leafy plants or plants with flowers.
Both have great business opportunities and are certainly very profitable for those of you who want an ornamental plant business.
Some types of plants that you can sell later, for example, are:
- Orchid flower
- Mother-in-law’s Tongue
- Betel Ivory
- Deer Antlers
- Bamboo Palm
- Jasmine flower
However, you can also try to deepen your knowledge about ornamental plants from other sources.
2. Identify the needs of ornamental plants
Next, you also need to learn what is needed in the care of ornamental plants if you want to do this business.
This can help you control the cultivation process well, so that no plants are damage or unfit for sale.
The more you know about the needs of certain plant cultivation processes, then this will make the plants better and attract potential buyers.
Remember, the breadth of insight regarding ornamental plant cultivation is the most important factor for this ornamental plant business. Never stop learning, and get knowledge from anywhere.
Starting from articles, scientific journals, video tutorials, direct botanists, or even from other ornamental plant business people.
One of the main needs of ornamental plants is a good planting medium.
By choosing a quality planting medium, this will be able to keep the plants fertile and fresh. So, carefully study the needs of the planting medium for the prepared plants.
Things that need to consider regarding planting media include:
How big is the need for planting media.
How is the efficiency and effectiveness of the planting media materials and fertilizers used.
If you are able to make your own planting media, doing ornamental plant business will be much better because it can reduce production costs.
3. Don’t Forget to Prepare Business Capital
Of course, the ornamental plant business that you dream of will not run without sufficient capital. The initial capital that can be prepared for a business from this hobby can be around IDR 3 million.
This capital includes ornamental plants that want to cultivate including seeds with a price range of IDR 2 million and buying equipment for around IDR 1 million. However, capital can be even cheaper if you already have equipment and equipment beforehand.
Remember, for a place of trade you can start selling online first. If the demand starts to get crowded, then you can immediately find a place or permanent location to sell.
In addition, the ornamental plant business will also not work if you only have intentional capital. Immediately set the strategy and direct practice.
Also remember that you need a little effort, failure, and a strong commitment to run this business to achieve success in the future.
So, make sure you are not only ready for money but also mentally prepare to face the ups and downs of the business world.
4. Choose the Right Selling Location
Location can be one of the keys to success in running an ornamental plant business. Choose a potential location, this is a location that is crowded or easily accessible by potential customers.
However, you also need to determine a location that is not only potential and crowded, but also friendly for your ornamental plants. If you are forced to not have a location like that qualification, you can use what is available first.
For a while, you can use your home as a business location and make sales online too. If you are good at marketing products, it is not impossible that buyers are also willing to come to your house.
Also consider the area that will use for business. Because a little business ornamental plants require a wider area as a place to display plants.
You also need to pay attention to the suitability of the temperature of the area with ornamental plants. Because if the plant does not match the temperature, it will certainly not be optimal or even die.
5. Create a Unique Marketing Strategy
In addition to opening a shop, marketing the ornamental plant business also needs to be done online. By combining the right online and offline marketing strategies, the business you run can achieve success faster.
Try it by doing business marketing in the ornamental plant lover community or through existing social media.
You can also make videos on how to care for or grow ornamental plants for beginners. In the video, you can while promoting the ornamental plant business that you are running.
Try advertising in your neighborhood and online. Create a simple ad, and you can include some photos of the plants you sell.
Post ads to local Facebook groups, Facebook Marketplace and other social media accounts. If necessary, hold a discount promotion.
6. Follow the Trend of Ornamental Plants
In fact, it is not only the fashion business that must follow trends, the ornamental plant business is the same. You need to know what ornamental plants are currently popular among plant lovers, so you can increase the number.
Because even though the competition is high, market demand will always be there as long as you are smart to market it too. So, make sure you have a variety of variations to increase sales.
There are several types of popular ornamental plants so that they are suitable for the ornamental plant business that you are new to. These plants include:
- Mother-in-law’s tongue
- Yellow palm
- Peperomia obtusifolia
Remember, you don’t have to sell it in the form of a mature plant. You can also start from the seeds, or when the plants are still young, about a week or two to sell at a more affordable price.
Here, you can also sell fertilizers or other equipment needed for ornamental plant care. So income does not only come from selling plants but also from other things.
7. Try Cultivating Rare Ornamental Plants
It is undeniable that sometimes doing business does require a luck factor as well. However, generally every business must have its own wild card. Including the ornamental plant business.
For example, a food business that has a special menu that can only be found at that restaurant.
Likewise, ornamental plants, there must be plants that are excellent so that they are generally quite rare and when sold have a high price.
So don’t hesitate to cultivate rare ornamental plants. Although it requires special care, but with an attractive selling price, it will definitely be profitable.
Similar to investing, doing business with rare ornamental plants can make you gain higher profits.
There are several types of plants that are classify as rare that can cultivate in Indonesia and can be sold at a fairly high price, for example:
- Papuan Black Orchid
- Ashoka Varigata
- Sansevieria Ehrenbergii
- Sansevieria Bagamoyensia
- Star Sansevieria Kirkii
Lastly, don’t forget to consult a lot with those who are experienced in this ornamental plant business. Enrich yourself with important information about this business. Good luck, yes!